© 2025 Byteberry Analytics. All rights reserved.
Copyright 2026 ByteBerry Analytics OÜ. All rights reserved.
These are the terms delivered with the software — a copy travels inside every licensed archive, and this page is generated from that same file.
Versions up to and including 0.2.0 were published under Apache-2.0, and that grant is unaffected — see section 5.
Back to the product page"Software" means google-ads-mcp-plus version 0.3.0 or later, in source or packaged form, together with its documentation.
"Licensor" means ByteBerry Analytics OÜ, a private limited company (osaühing) registered in Estonia, VAT number EE102707049, with its registered seat at Lootsa tn 5 // Sepapaja tn 4, Lasnamäe linnaosa, 11415 Tallinn, Estonia.
"Licensee" means the business — a natural or legal person acting in the course of its trade, business, craft or profession — that acquired a licence to the Software, and the employees and contractors acting on its behalf.
The Software is licensed business to business only. It is not offered to consumers, and the purchase page collects a business name for that reason. This is not a device to avoid consumer protection: the Software requires the Licensee to hold its own Google Ads developer token and to manage advertising accounts, which is trade activity by nature.
Should a consumer nonetheless acquire a licence, the mandatory rights of consumers under the law of their country of residence apply in full and prevail over anything in this agreement, including the right of withdrawal under Directive 2011/83/EU. The 14-day trial offered on the purchase page is intended to make that right moot in practice, by letting any buyer evaluate the Software and cancel before being charged.
Subject to payment and to this agreement, the Licensor grants the Licensee a non-exclusive, non-transferable, non-sublicensable right to:
(a) install and run the Software on machines the Licensee controls;
(b) use it to manage Google Ads accounts the Licensee owns, and accounts it manages on behalf of its own clients. Agency use is expressly permitted: the clients are not licensees and need no licence of their own, provided they receive no copy of the Software;
(c) modify the Software for the Licensee's own use. Modifications remain subject to this agreement, and the Licensor claims no ownership of them.
The Licensee may not:
(a) distribute, publish, resell, sublicense, lend or otherwise make the Software or any part of it available to any third party, in source or packaged form, modified or not;
(b) offer the Software to third parties as a hosted or managed service, or embed it in a product offered to third parties;
(c) remove or alter any copyright, licence or attribution notice;
(d) use the Software to build a competing product for distribution.
Nothing in this section restricts rights the Licensee holds under separate, earlier terms — see section 5.
The Software is licensed, not sold. The Licensor retains all intellectual property rights in it. This agreement grants no rights to the Licensor's trade marks.
Versions up to and including 0.2.0 were published publicly under the Apache License, Version 2.0. Those versions remain available under that licence, and this agreement does not and cannot withdraw it. Anyone who obtained a copy of version 0.2.0 or earlier keeps every right Apache-2.0 grants them, in perpetuity, including the right to use, modify and redistribute it.
The Apache-2.0 text as it applied to those versions is retained in this repository as LICENSE-APACHE-2.0-UP-TO-0.2.0.
This agreement applies only to version 0.3.0 and later.
The Software depends on third-party packages (including the Google Ads API Python client library and the MCP SDK) which are installed from a package index by the Licensee and are not redistributed by the Licensor. They are governed by their own licences.
The Software is not an official Google product and is neither affiliated with nor endorsed by Google. The Licensee is responsible for its own compliance with the Google Ads API Terms of Service, Google Ads policies, and any developer-token conditions applicable to its use.
THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
The Licensee is reminded that the Software can change live advertising campaigns and cause money to be spent. It ships with writes disabled, an account allowlist, spending limits and two-phase confirmation; the Licensee remains solely responsible for every change made through it and every euro spent.
To the maximum extent permitted by law, the Licensor's total liability under this agreement is limited to the fees paid by the Licensee in the twelve months preceding the claim. The Licensor is not liable for lost advertising spend, lost revenue, lost profits, lost data, or any indirect or consequential loss.
Nothing here excludes liability that cannot lawfully be excluded.
This agreement runs for the term purchased. It terminates automatically if the Licensee breaches section 3 and does not remedy the breach within 30 days of notice. On termination the Licensee stops using the Software and deletes its copies, except copies retained under section 5.
Support and updates are provided only as stated in the applicable order or marketplace listing. This agreement alone does not oblige the Licensor to provide either.
This agreement is governed by the laws of the Republic of Estonia, excluding its conflict-of-laws rules and excluding the United Nations Convention on Contracts for the International Sale of Goods.
Harju County Court (Harju Maakohus) has exclusive jurisdiction over any dispute arising out of this agreement, and each party consents to that jurisdiction and venue.
This agreement is between businesses (section 1), so consumer forum rules do not normally arise. Where they nonetheless do — a consumer purchase despite section 1, or a sale through a marketplace acting as merchant of record — this section does not displace any mandatory consumer protection or right to a forum available under the law of the buyer's country of residence.
Nothing in this section limits either party's right to seek interim relief from any court of competent jurisdiction.
The Software calls the Google Ads API using the Licensee's own developer token and Google Cloud project. The Licensee therefore acts as the API client, and is responsible for:
(a) obtaining and maintaining its own developer token and access level, including Required Minimum Functionality obligations should it apply for Standard access;
(b) complying with the Google Ads API Terms of Service, the Google Ads Developer Policies and Google Ads policies;
(c) the disclosures those policies require of it towards its own clients.
The Licensor provides the Software; it does not act as the Licensee's agent towards Google and gives no assurance that the Licensee's use will satisfy Google's requirements for the Licensee's particular circumstances.
Prices are stated and invoiced in euro (EUR), exclusive of value added tax. Where a Licensee pays with an instrument denominated in another currency, any conversion and any charge for it are a matter between the Licensee and its own payment provider. The Licensor is registered for VAT in Estonia under number EE102707049 and invoices from there.
A Licensee established in the European Union must supply a valid VAT identification number at purchase; the purchase page requires one and cannot be completed without it.
For a Licensee established in the European Union outside Estonia, the supply is then reverse charged: the invoice is issued without VAT and the Licensee accounts for it in its own member state.
For a Licensee established in Estonia the supply is domestic, reverse charge does not apply, and Estonian VAT is charged at the applicable rate.
A Licensee established outside the European Union is outside the scope of EU VAT, and remains responsible for any import, withholding or equivalent obligation of its own country.
Invoices are issued by the Licensor and made available through the payment provider.
The Software runs on machines the Licensee controls, using the Licensee's own credentials. No advertising data, account data or telemetry is transmitted to the Licensor, and the Licensor has no access to the Licensee's accounts or to those of the Licensee's clients.
The Licensor is therefore neither a controller nor a processor of the Licensee's or its clients' personal data in connection with the Software, within the meaning of Regulation (EU) 2016/679 (GDPR). No data processing agreement with the Licensor is required for the Software itself, because there is no processing by the Licensor to govern. Outputs of the Software — audit files, reports, mutation logs — may contain personal data such as user e-mail addresses and search terms; the Licensee is responsible for handling and retaining them lawfully. See PRIVACY.md.
The Licensee may not use or make the Software available in breach of applicable export control or economic sanctions laws, and confirms it is not located in, nor acting on behalf of a party located in, a territory subject to comprehensive sanctions.
The Licensee may not assign or transfer this agreement, by operation of law or otherwise, without the Licensor's prior written consent, except to a successor of its entire business that assumes the agreement in full. The Licensor may assign it to a successor of its business.
Notices under this agreement are given in writing to the contact stated on the applicable order, or to the contact published with the Software, and are effective on receipt.
If any provision is held unenforceable, the remainder stays in force and the provision is applied to the fullest extent permitted. A failure to enforce a provision is not a waiver of it. Sections 3, 4, 5, 8, 9, 14, 15 and 16 survive termination. Neither party is the other's agent, partner or employee.
This agreement, together with the applicable order or marketplace listing, is the entire agreement between the parties regarding the Software.
ByteBerry Analytics OÜ, a private limited company registered in Estonia — VAT EE102707049 — Lootsa tn 5 // Sepapaja tn 4, Lasnamäe linnaosa, 11415 Tallinn, Estonia. Not a Google product; not affiliated with or endorsed by Google.