Makkah · Saudi Arabia

Marketing and data for Makkah

Google Ads, conversion tracking, automation and AI — for the hospitality, Umrah and retail businesses that serve pilgrims.

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Ex-Google & Meta

10+ years

100+ projects

Saudi Arabia + Gulf

The city

What Makkah's economy runs on

Four pillars, and what each one changes about how a campaign has to be built.

CITY_01

Hospitality

Hotels and serviced residences close to the Haram, where occupancy and nightly rate swing far more sharply than in any ordinary city market.

Pillar 01 of 4

CITY_02

Umrah and Hajj operators

Agencies packaging travel, visas, accommodation and transport — often selling to customers in a dozen countries and as many languages.

Pillar 02 of 4

CITY_03

Food service and retail

Restaurants, catering and shops whose demand follows pilgrim arrivals rather than local population.

Pillar 03 of 4

CITY_04

Transport

Coaches, private transfers and logistics moving very large numbers of people on a fixed calendar.

Pillar 04 of 4

Our clients here

Who we work with in Makkah

Hotels, serviced residences and hospitality groups

Umrah and Hajj operators selling internationally

Restaurants, catering and food service

Transport and transfer companies

Retailers serving pilgrim demand

What we look at first

The problem we usually find first in Makkah

Demand here is a calendar, not a trend line.

Ramadan and Hajj concentrate a year of revenue into a few weeks, and bidding strategies trained on quiet months are slowest exactly when they should be fastest. Budgets, targets and creative have to be built around that calendar, and the booking data has to reach the ad platforms fast enough to matter.

Order of work Measurement before budget
Deduplicated conversions
Targets the business knows
Reporting you can read

What we do

What we actually do

The same four disciplines everywhere, applied to what Makkah actually sells.

Measurement first

Conversion tracking, Google Tag Manager, server-side where it is needed, and the deduplication that stops three platforms claiming the same sale. Nothing else is worth doing until the numbers are true.

Google Ads and paid media

Search, Performance Max and Shopping, plus Meta, Snapchat and TikTok where the audience is there. Structure, bidding and negative keywords — managed against profit, not against clicks.

Automation and AI

The reporting, the alerts and the repetitive account work handled by systems rather than by people, so the time goes into decisions instead of spreadsheets.

Web, apps and e-commerce

Landing pages built to convert the traffic you pay for, online stores, and the custom development around them — including multi-language and multi-currency when you sell beyond the Kingdom.

Questions

Questions from businesses in Makkah.

What companies here ask before the first call.

Only if it is built for it. Demand here is a calendar, not a trend line: bidding strategies trained on quiet months are slowest exactly when they should be fastest. Budgets, targets and creative have to be built around that calendar, and the booking data has to reach the ad platforms fast enough to matter.

Yes. Selling to customers in a dozen countries and as many languages is the normal shape of an operator's account here, and multi-language and multi-currency are part of the work.

The measurement, before the budget. Occupancy and nightly rate swing far more sharply than in an ordinary city market, so a target set on untrue numbers costs more here than elsewhere.

No. Our base is Madinah, and we work across the Kingdom.

Talk to us about Makkah

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